CPA conversion funnel
OFR-4821 · Meridian personal loan · 30 days
Step-through of 1.26% click-to-payout. At a $24.00 payout that is an effective $0.30 EPC for the publisher.
For publishers
For advertisers
Technology
Conversions confirmed in the last 24 hours across all verticals.
18,942
See the numbersFive pricing models, four managed disciplines and three pieces of infrastructure. Payouts, benchmark conversion rates and scrub windows are published on this page rather than hidden behind a discovery call — because you should be able to model the economics before you talk to anyone.
0
Across all twelve services
$0
Network-wide, last 7 days
0%
Post-scrub, rolling 30 days
0
IN 34% · SEA 14% · US 12%
You define the acquisition — an approved loan application, a funded wallet, a completed KYC, a first order — and we only bill when the postback confirms it. The scrub window is published before a single publisher sees the offer, and every rejection carries a reason code you can audit line by line in the dashboard.
OFR-4821 · Meridian personal loan · 30 days
Step-through of 1.26% click-to-payout. At a $24.00 payout that is an effective $0.30 EPC for the publisher.
Live rate card · verified leads only
A lead you cannot contact is a cost, not an asset. Every CPL record we bill has passed syntax validation, disposable-domain screening, phone-format checks for the destination geo and a duplicate sweep against your last 90 days of submissions — before it reaches your CRM.
Revenue share only works if both sides trust the order data. We ingest your commerce feed nightly, match every commission against a real order ID, and hold the payout until the return window closes. Sable Commerce runs at 9.0% of confirmed order value with a 30-day cookie and coupon-partner controls.
OFR-5107 · Sable Commerce · one order
OFR-3390 · Playloop Arena · Android
Cheap installs are the easiest thing to buy and the fastest way to burn a UA budget. We attach every payout to a post-install event — tutorial complete, first deposit, level three — and audit D1 and D7 retention per sub-ID so you can see quality decay before it shows up in your cohort report.
CPC is the riskiest model to buy blind, so we make it the most inspectable. Every click carries a 0–100 score built from device fingerprint, proxy and datacentre reputation, behavioural entropy and click-to-landing time. You are only billed for scored clicks above your threshold.
Finance vertical · IN + AE · quality floor 70
318 active creators · node size = monthly reach
We run creators through the same tracking as every other publisher: unique deep links, per-creator sub-IDs and a postback that fires on the same conversion event as your CPA offers. Flat fees are available, but the roster we recommend earns on performance — which is why nano and micro creators out-convert mega accounts by five to one.
This is the full-service version of CPL. We build the funnel, write the qualifying questions, run the traffic, score every record and hand your team a ranked queue rather than a spreadsheet. Kavach Insurance runs at $9.80 per qualified lead against an 800/day cap.
OFR-4188 · Kavach term insurance
Trailing quarter · $2.9M under management
Our Delhi buying desk manages $2.9M a quarter across native, in-app, paid social, search and push inventory. We buy on your account where you have one and on ours where you don't, and every placement reports into the same attribution ledger as the affiliate channel so the two are actually comparable.
The network is not a mailing list. Publishers are clustered by traffic type, vertical fluency and historical scrub performance, so a lending offer goes to the SEO and comparison cluster rather than to everyone with a login.
Edge weight = offers routed · node size = monthly payout
Meridian Fintech · OFR-4821 · today
Source-level transparency is the whole product. You see every sub-ID, its click volume, its conversion rate, its quality score and its scrub history — and you can blocklist any of them yourself without emailing an account manager first.
We are not reselling somebody else's tracker with a logo on it. The click server, the attribution engine and the postback queue are ours, which is why we can publish a 99.97% delivery figure and a 184ms p95 rather than a vague promise of reliability.
Click to settled conversion · four participants
Gaming vertical · % of installs still active
Cohort value, geo splits, sub-ID drill-downs and a variance report that reconciles against your own numbers. If the dashboard and your data warehouse disagree, we would rather find out on a Tuesday than at quarter end.
Attribution is a commercial decision dressed up as a technical one. Below is the same journey — a display impression, a content click, an email click and a coupon click ending in one $74.00 order — scored three ways.
The final click before conversion takes the whole commission. Simple, auditable and impossible to argue with — which is why 78% of our programs still run it. It systematically over-rewards coupon and retargeting partners.
The click that opened the journey takes everything. It rewards discovery traffic — SEO, comparison, creator content — and it is the model we recommend when you are trying to grow a new category rather than harvest existing demand.
Position-based by default — 40% to the opener, 40% to the closer, the remainder spread across the middle. Time-decay and linear are also available. It costs more to reconcile and it is the only model that keeps content partners in the program.
Whichever model you choose, the lookback window, the tie-break rule and the treatment of direct traffic are written into the program terms before launch — and a change requires notice to every publisher in the program. Attribution is never adjusted retroactively to reduce a payout.
Most integrations take an afternoon. Fire a server-to-server postback if you can, drop a pixel if you cannot, and use signed deep links wherever an app is involved. All three resolve to the same click ID and the same conversion ledger.
Your server calls our endpoint with the click ID, event and payout. HMAC-signed, idempotent, retried six times over 24 hours. This is the source of truth.
A one-line image or JavaScript tag on your confirmation page. Good enough for e-commerce thank-you pages; vulnerable to ad blockers and ITP, so we treat it as secondary.
Deferred deep linking that survives a store install, carries the sub-ID through to first open, and falls back to the web listing when the app is absent.
# 1 — Server-to-server postback (source of truth)
curl -X POST "https://api.affiliateadz.com/v2/conversions" \
-H "Authorization: Bearer $AA_SECRET_KEY" \
-H "Idempotency-Key: ord_7741208" \
-H "X-AA-Signature: sha256=$HMAC" \
-d '{
"click_id" : "aa_c8f31d94b207",
"offer_id" : "OFR-5107",
"event" : "order_confirmed",
"payout" : 6.66,
"order_value": 74.00,
"currency" : "USD",
"sub_id" : "content-tier1",
"geo" : "IN"
}'
# 201 Created
# { "conversion_id": "cnv_9a4e21", "status": "pending_scrub",
# "attributed_publisher": "PUB-10446", "model": "position_based",
# "scrub_window_days": 14, "settles_on": "2026-08-05" }
# 2 — Pixel fallback on the confirmation page
<img src="https://trk.affiliateadz.com/p?o=OFR-5107&v=74.00&t=ORDER_ID"
width="1" height="1" alt="">
# 3 — Deep link with deferred sub-ID hand-off
https://go.affiliateadz.com/d/OFR-3390
?pub=PUB-10446&sub=creator-114
&fallback=play.google.com/store/apps/details
Verified integrations
Indicative network figures for the trailing quarter. Actual payouts are set per offer and depend on geo, vertical, traffic type and the volume you can hold.
| Model | Billable event | Indicative payout | Median CR | Network EPC | Scrub window | Advertiser risk | Best for |
|---|---|---|---|---|---|---|---|
| CPA | Approved acquisition | $8.00 – $46.00 | 3.8% | $1.42 | 7 – 14 days | Lowest | Lending, insurance, fintech onboarding |
| CPL | Validated lead record | $3.40 – $14.20 | 8.6% | $0.71 | 72 hours | Low | Sales-led products with a calling team |
| CPS | Confirmed order value | 4.0% – 12.0% | 2.1% | $0.88 | 30 days | Lowest | E-commerce, travel, subscription retail |
| CPI | Install + gated event | $0.65 – $4.80 | 29.4% | $0.61 | 7 days | Medium | Mobile games and consumer apps |
| CPC | Scored valid click | $0.08 – $0.64 | — | $0.22 | Same day | Highest | Comparison pages and volume testing |
EPC figures are blended across the trailing quarter and are consistent with the network average of $0.94. Payout thresholds, the $50 minimum and weekly NET-7 Wednesday runs apply across every model.
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