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Service catalogue · 12 disciplines

Every service we sell is priced against an outcome.

Five pricing models, four managed disciplines and three pieces of infrastructure. Payouts, benchmark conversion rates and scrub windows are published on this page rather than hidden behind a discovery call — because you should be able to model the economics before you talk to anyone.

Jump to a service

Live offers

0

Across all twelve services

Blended EPC

$0

Network-wide, last 7 days

Approval rate

0%

Post-scrub, rolling 30 days

Geos served

0

IN 34% · SEA 14% · US 12%


Service 01 · CPA

Cost per acquisition, settled on the event you actually care about.

You define the acquisition — an approved loan application, a funded wallet, a completed KYC, a first order — and we only bill when the postback confirms it. The scrub window is published before a single publisher sees the offer, and every rejection carries a reason code you can audit line by line in the dashboard.

  • Event definition workshop: we write the conversion contract with your analytics team before creative goes out.
  • Deduplication on click ID, device fingerprint and hashed contact so the same user never bills twice.
  • Publisher-level payout tiers — raise the rate for the sources that survive scrub, cap the ones that don't.
  • Nightly reconciliation against your CRM export, with a signed variance report each Monday.
  • Scrub windows of 7 to 14 days, disclosed per offer, disputable inside 30 days.
  • Daily and hourly caps at offer, geo and sub-ID level so a spike never becomes a liability.
Indicative payout $8.00 – $46.00 Median CR 3.8% Live offers 486 Typical scrub 12%

CPA conversion funnel

OFR-4821 · Meridian personal loan · 30 days

CPA
412,000 clicks 96,400 landing views 21,300 application starts 9,100 submitted 5,180 approved 23.4% 22.1% 42.7% 56.9%
Raw traffic Qualified Billable

Step-through of 1.26% click-to-payout. At a $24.00 payout that is an effective $0.30 EPC for the publisher.

CPL payout schedule by geo

Live rate card · verified leads only

CPL
GEO PAYOUT VALIDITY VOLUME SHARE IN $4.20 91% AE $11.60 88% SEA $3.40 86% UK $14.20 93% BR $3.90 84% 34% 11% 14% 7% 9%
Service 02 · CPL

Cost per lead, where “lead” means a human who answers the phone.

A lead you cannot contact is a cost, not an asset. Every CPL record we bill has passed syntax validation, disposable-domain screening, phone-format checks for the destination geo and a duplicate sweep against your last 90 days of submissions — before it reaches your CRM.

  • Real-time field validation at the form edge, so a bad record never enters the pipeline.
  • Optional OTP or phone-verification gate, priced as a payout uplift rather than a hidden fee.
  • Duplicate suppression across all publishers on a hashed email plus phone key.
  • TCPA-style consent capture with timestamp, IP and the exact form language stored per lead.
  • CRM delivery over webhook, Salesforce, HubSpot or hourly SFTP drop — your choice.
  • Return window of 72 hours for genuinely invalid records, with an automatic credit note.
Indicative payout $3.40 – $14.20 Valid rate 91% Live offers 271 Contact rate 64%
Service 03 · CPS

Cost per sale, reconciled against the order line — not the click.

Revenue share only works if both sides trust the order data. We ingest your commerce feed nightly, match every commission against a real order ID, and hold the payout until the return window closes. Sable Commerce runs at 9.0% of confirmed order value with a 30-day cookie and coupon-partner controls.

  • Order-level reconciliation against Shopify, WooCommerce, Magento or a nightly CSV.
  • Category-level commission rates — pay 12% on full-price furniture, 4% on clearance.
  • Coupon and voucher partner controls: allow, throttle, deny or discount the commission.
  • Cookie windows from 7 to 90 days, plus a last-non-direct rule you can switch on per program.
  • Automatic commission reversal on refund, cancellation or chargeback, with the reason attached.
  • New-customer bonuses on top of base rate, verified against your customer table.
Indicative rate 4.0% – 12.0% Network AOV $74.00 Live offers 198 Return rate 6.2%

Sale attribution flow

OFR-5107 · Sable Commerce · one order

PUB-10446 content · day 0 PUB-20918 coupon · day 6 ORDER $74.00 COMMISSION 9.0% = $6.66 MULTI-TOUCH SPLIT PUB-10446 · 71% · $4.74 29% · $1.92 Reconciled nightly against order feed · reversal on refund Cookie window 30 days · last-non-direct rule active

Install attribution path

OFR-3390 · Playloop Arena · Android

MMP verified
CLICK MMP INSTALL FIRST OPEN TUTORIAL aa_9d2f11c4 AppsFlyer Play Store SDK v6.12 payout event POST-INSTALL EVENT GATE install open tutorial D1 return D7 return 100% 86% 61% 44% 28% Payout fires at tutorial completion · D7 retention audited but not billed
Service 04 · CPI

Cost per install, gated on the event that proves the user is real.

Cheap installs are the easiest thing to buy and the fastest way to burn a UA budget. We attach every payout to a post-install event — tutorial complete, first deposit, level three — and audit D1 and D7 retention per sub-ID so you can see quality decay before it shows up in your cohort report.

  • MMP-native integration with AppsFlyer, Adjust and Branch; we read their attribution, we don't argue with it.
  • Payout gated on a post-install event you nominate, not on the raw install ping.
  • Click-to-install-time distribution analysis to surface click injection and click spam.
  • Emulator, rooted-device and repeat-IDFV detection with automatic sub-ID pausing below score 40.
  • SKAdNetwork and Privacy Sandbox compatible flows for iOS and Android 14+ inventory.
  • Per-source D1 / D7 / D30 retention curves delivered weekly, not on request.
Indicative payout $0.65 – $4.80 Blended CPI $1.85 Live offers 163 D7 retention 28%
Service 05 · CPC

Cost per click, with a quality score attached to every one.

CPC is the riskiest model to buy blind, so we make it the most inspectable. Every click carries a 0–100 score built from device fingerprint, proxy and datacentre reputation, behavioural entropy and click-to-landing time. You are only billed for scored clicks above your threshold.

  • Bot, datacentre-IP and headless-browser filtering applied pre-billing, not in a monthly credit.
  • Per-source click caps by hour, day and geo so no single publisher can flood a budget.
  • Landing-page bounce and dwell-time feedback loop from your own analytics tag.
  • Configurable minimum quality score — most advertisers sit at 55, finance sits at 70.
  • Duplicate-click suppression on a 30-second device window.
  • Raw click log export with score components, delivered hourly to S3 or SFTP.
Indicative CPC $0.08 – $0.64 Network avg $0.22 Valid clicks 96% Live offers 122

Effective CPC against daily volume

Finance vertical · IN + AE · quality floor 70

−18.2% at scale
$0.36 $0.30 $0.24 $0.18 $0.12 efficient frontier 10K 50K 100K 160K 220K Daily click volume delivered
Effective CPC after scrub Best cost per qualified visit

Creator reach map

318 active creators · node size = monthly reach

CAMPAIGN HUB MEGA · 2.4M MACRO · 640K MID · 210K MICRO · 84K NANO · 21K MACRO · 480K NANO · 14K Mega CR 0.8% Macro CR 1.4% Micro CR 3.1% Nano CR 4.6%
Service 06 · Influencer marketing

Creators on affiliate terms, not on a flat fee and a prayer.

We run creators through the same tracking as every other publisher: unique deep links, per-creator sub-IDs and a postback that fires on the same conversion event as your CPA offers. Flat fees are available, but the roster we recommend earns on performance — which is why nano and micro creators out-convert mega accounts by five to one.

  • Creator sourcing and vetting across Instagram, YouTube, WhatsApp channels and regional-language creators.
  • Per-creator deep links with app-open fallback and a promo code bound to the same sub-ID.
  • Hybrid deals: a base fee plus CPA uplift, both settled through the same payout run.
  • Content briefs, disclosure compliance and a usage-rights clause written into every contract.
  • Whitelisted paid amplification of the posts that convert, run by the media-buying desk.
  • Reach, engagement, click and conversion reporting in a single view per creator.
Roster 318 creators Blended CPA $16.80 Best-tier CR 4.6% Managed spend $1.4M / yr
Lead generation
Service 07 · Lead generation

A managed lead desk that gets scored on what your sales team closes.

This is the full-service version of CPL. We build the funnel, write the qualifying questions, run the traffic, score every record and hand your team a ranked queue rather than a spreadsheet. Kavach Insurance runs at $9.80 per qualified lead against an 800/day cap.

  • Landing-page and form design built for the vertical, then split-tested against your control.
  • Progressive profiling — short form first, qualifying questions after the commitment.
  • Lead scoring on intent signals, field completeness, geo match and time-to-submit.
  • Speed-to-lead routing: hot records hit your dialler inside 90 seconds of submission.
  • Closed-loop feedback — you mark outcomes, the score model retrains fortnightly.
  • Compliance pack: consent text, timestamp, IP, form snapshot and DNC screening per record.
Qualified lead $6.40 – $22.00 Contact rate 64% Sales-accepted 41% Desk capacity 120K / mo

Lead quality scorecard

OFR-4188 · Kavach term insurance

Score 78 / 100
78 COMPOSITE LEAD SCORE 0 100 Contactability Intent depth Field completeness Geo match Duplicate risk 84 74 92 96 12

Managed spend allocation

Trailing quarter · $2.9M under management

$2.9M QUARTERLY SPEND Native 31% In-app 24% Paid social 19% Search 14% Push & pop 8% Connected TV 4% BLENDED ROAS BY CHANNEL 3.4x 2.8x 3.8x 4.1x 1.9x 2.2x Rebalanced weekly against CAC target, not against last-click volume
Service 08 · Media buying

Programmatic and native buying, run against your CAC ceiling.

Our Delhi buying desk manages $2.9M a quarter across native, in-app, paid social, search and push inventory. We buy on your account where you have one and on ours where you don't, and every placement reports into the same attribution ledger as the affiliate channel so the two are actually comparable.

  • Media plan built backwards from a CAC ceiling and a monthly volume target you sign off.
  • Creative production in-house: statics, motion, UGC-style video and regional-language variants.
  • Weekly rebalancing across channels — budget follows blended ROAS, not channel politics.
  • Placement blocklists, brand-safety tiers and frequency caps applied before flight, not after.
  • Incrementality testing with geo holdouts on programs spending above $60K a month.
  • Transparent fee: 12% of managed spend, or a flat retainer above $250K a quarter.
Under management $2.9M / qtr Blended ROAS 3.3× Median CAC cut −34.8% Desk fee 12%
Service 09 · Publisher network

4,800 vetted publishers, grouped by what they actually do well.

The network is not a mailing list. Publishers are clustered by traffic type, vertical fluency and historical scrub performance, so a lending offer goes to the SEO and comparison cluster rather than to everyone with a login.

  • Manual approval inside 24 business hours — a human reads the traffic description.
  • Clusters for SEO, email, native arbitrage, coupon, cashback, in-app, social and community traffic.
  • Reputation score per publisher blending scrub rate, dispute rate and chargeback history.
  • Tiered payout bumps unlocked by proven volume, not by negotiation stamina.
  • Named affiliate manager on Slack or WhatsApp from the first $1,000 month.
  • Weekly NET-7 payout runs every Wednesday above the $50 threshold.
Publishers 4,800+ Approval rate 87.4% Paid FY25 $24.7M

Publisher cluster graph

Edge weight = offers routed · node size = monthly payout

ROUTING CORE SEO & comparison Email Cashback In-app & social Native arbitrage Community Coupon 1,180 624 388 910 742 271 466
Content & intent traffic Incentive & in-app traffic Offer routing core

Advertiser console

Meridian Fintech · OFR-4821 · today

Live
SUB-ID LOG CONVERSIONS SPEND TODAY CPA SCRUB 1,842 $44.2K $24.00 11.6% 00:00 12:00 23:59 conversions vs. spend, hourly SUB-ID CLICKS CR SCORE STATE seo-bucket-04 62,410 6.2% 88 active email-tier1 28,180 4.9% 74 active pop-mix-11 91,220 0.4% 31 paused
Service 10 · Advertiser platform

The console where you can pause the source that is wasting your budget.

Source-level transparency is the whole product. You see every sub-ID, its click volume, its conversion rate, its quality score and its scrub history — and you can blocklist any of them yourself without emailing an account manager first.

  • Live campaign control: caps, payouts, geo and device targeting editable in-session.
  • Self-serve sub-ID blocklists and allowlists with an audit trail of who changed what.
  • Budget pacing with hard daily ceilings and an automatic pause at 100% of the cap.
  • Fraud console showing score components for any click, down to the individual click ID.
  • Role-based access for finance, growth and compliance teams with scoped permissions.
  • Scheduled CSV and JSON exports to S3, SFTP or a webhook of your choosing.
Time to live 5 days Programs 62 Console uptime 99.98%
Fraud and quality scoring
Service 11 · Campaign tracking

Tracking we wrote, run and get paged for at 3am.

We are not reselling somebody else's tracker with a logo on it. The click server, the attribution engine and the postback queue are ours, which is why we can publish a 99.97% delivery figure and a 184ms p95 rather than a vague promise of reliability.

  • Server-to-server postbacks with HMAC signatures, idempotency keys and exponential-backoff retries.
  • Client-side pixel and JavaScript tag for advertisers who cannot fire server events yet.
  • Deep links with deferred deep linking and an app-open fallback to the store listing.
  • First-party click domains with your own CNAME, so tracking survives cookie restrictions.
  • Deduplication on click ID, order ID and hashed identifiers before anything is billed.
  • Replay endpoint: re-fire any conversion window on demand when a downstream system was down.
Delivery 99.97% Postback p95 184ms Retries 6 over 24h

Postback and pixel sequence

Click to settled conversion · four participants

USER PUBLISHER AFFILIATEADZ ADVERTISER 01 · clicks tracked link 02 · 302 redirect to click server 03 · click ID aa_c8f31d94b207 set, sub-IDs stored 04 · lands on advertiser page, pixel fires 05 · S2S postback: click_id + payout + event 06 · dedupe, score, attribute, 201 signed receipt 07 · conversion cnv_9a4e21 visible to publisher Pixel path is the fallback; S2S is the source of truth when both fire

Cohort retention heatmap

Gaming vertical · % of installs still active

D0 → D30
D0 D1 D3 D7 D14 D30 W1 · 41.2K W2 · 46.8K W3 · 52.1K W4 · 58.4K W5 · 61.0K W6 · 64.7K 100 54 32 21 13 7 100 56 34 23 14 8 100593725169 1006239271710 1006441291911 1006644312112 0% 100% D7 improved 21% → 31%
Service 12 · Analytics suite

Reporting that survives a finance review.

Cohort value, geo splits, sub-ID drill-downs and a variance report that reconciles against your own numbers. If the dashboard and your data warehouse disagree, we would rather find out on a Tuesday than at quarter end.

  • Cohort tables on D1, D7, D30 and D90 value, sliceable by publisher, geo, device and creative.
  • Attribution comparison view: the same period scored under last click, first click and multi-touch.
  • Geo and daypart heatmaps across all 41 active markets.
  • Anomaly alerts on EPC, CR and scrub rate, pushed to Slack or email within the hour.
  • Warehouse sync to BigQuery, Snowflake or Redshift on a schedule you set.
  • Monthly variance report reconciling network numbers against your own source of truth.
Data freshness 90 seconds Retained history 36 months Export formats CSV / JSON
Attribution

Three ways to credit the same conversion. Pick one before you launch, not after.

Attribution is a commercial decision dressed up as a technical one. Below is the same journey — a display impression, a content click, an email click and a coupon click ending in one $74.00 order — scored three ways.

Last click

The final click before conversion takes the whole commission. Simple, auditable and impossible to argue with — which is why 78% of our programs still run it. It systematically over-rewards coupon and retargeting partners.

display0% content0% email0% coupon100%
DEFAULT ON CPA / CPL / CPI

First click

The click that opened the journey takes everything. It rewards discovery traffic — SEO, comparison, creator content — and it is the model we recommend when you are trying to grow a new category rather than harvest existing demand.

display0% content100% email0% coupon0%
RECOMMENDED FOR CATEGORY CREATION

Multi-touch

Position-based by default — 40% to the opener, 40% to the closer, the remainder spread across the middle. Time-decay and linear are also available. It costs more to reconcile and it is the only model that keeps content partners in the program.

display8% content40% email12% coupon40%
DEFAULT ON CPS PROGRAMS

Whichever model you choose, the lookback window, the tie-break rule and the treatment of direct traffic are written into the program terms before launch — and a change requires notice to every publisher in the program. Attribution is never adjusted retroactively to reduce a payout.

Lookback 7–90 days Last-non-direct available No retroactive changes
API and integrations
Tracking technology

Three ways in: postbacks, pixels and deep links.

Most integrations take an afternoon. Fire a server-to-server postback if you can, drop a pixel if you cannot, and use signed deep links wherever an app is involved. All three resolve to the same click ID and the same conversion ledger.

S2S POSTBACK

Your server calls our endpoint with the click ID, event and payout. HMAC-signed, idempotent, retried six times over 24 hours. This is the source of truth.

PIXEL / JS TAG

A one-line image or JavaScript tag on your confirmation page. Good enough for e-commerce thank-you pages; vulnerable to ad blockers and ITP, so we treat it as secondary.

DEEP LINKS

Deferred deep linking that survives a store install, carries the sub-ID through to first open, and falls back to the web listing when the app is absent.

Delivery SLA 99.97% p95 latency 184ms Idempotency window 72h
postback-and-pixel.sh
# 1 — Server-to-server postback (source of truth)
curl -X POST "https://api.affiliateadz.com/v2/conversions" \
  -H "Authorization: Bearer $AA_SECRET_KEY" \
  -H "Idempotency-Key: ord_7741208" \
  -H "X-AA-Signature: sha256=$HMAC" \
  -d '{
    "click_id"  : "aa_c8f31d94b207",
    "offer_id"  : "OFR-5107",
    "event"     : "order_confirmed",
    "payout"    : 6.66,
    "order_value": 74.00,
    "currency" : "USD",
    "sub_id"   : "content-tier1",
    "geo"      : "IN"
  }'

# 201 Created
# { "conversion_id": "cnv_9a4e21", "status": "pending_scrub",
#   "attributed_publisher": "PUB-10446", "model": "position_based",
#   "scrub_window_days": 14, "settles_on": "2026-08-05" }

# 2 — Pixel fallback on the confirmation page
<img src="https://trk.affiliateadz.com/p?o=OFR-5107&v=74.00&t=ORDER_ID"
     width="1" height="1" alt="">

# 3 — Deep link with deferred sub-ID hand-off
https://go.affiliateadz.com/d/OFR-3390
  ?pub=PUB-10446&sub=creator-114
  &fallback=play.google.com/store/apps/details

Verified integrations

AppsFlyer
Adjust
Branch
Shopify
Salesforce
Segment
Model comparison

Which pricing model fits which problem.

Indicative network figures for the trailing quarter. Actual payouts are set per offer and depend on geo, vertical, traffic type and the volume you can hold.

Comparison of AffiliateAdz pricing models by payout, conversion rate, risk, scrub window and best use case
Model Billable event Indicative payout Median CR Network EPC Scrub window Advertiser risk Best for
CPL Validated lead record $3.40 – $14.20 8.6% $0.71 72 hours Low Sales-led products with a calling team
CPS Confirmed order value 4.0% – 12.0% 2.1% $0.88 30 days Lowest E-commerce, travel, subscription retail
CPI Install + gated event $0.65 – $4.80 29.4% $0.61 7 days Medium Mobile games and consumer apps
CPC Scored valid click $0.08 – $0.64 $0.22 Same day Highest Comparison pages and volume testing

EPC figures are blended across the trailing quarter and are consistent with the network average of $0.94. Payout thresholds, the $50 minimum and weekly NET-7 Wednesday runs apply across every model.

Twelve services, one conversation

Tell us the outcome you need priced.
We'll tell you which model gets you there.

Catalyst Web Trendz Pvt. Ltd., D 29, 2nd Floor, Greater Kailash Enclave 2, Greater Kailash, New Delhi – 110048. Monday to Friday, 10:00 AM – 7:00 PM IST.